The power of promotion

The promotion of brands or companies has been around for a long time. That is why almost everyone has an idea about this phenomenon. Maybe with Tom Dumoulin, who wins a stage in the Tour de France in a cycling jersey from travel agency Sunweb; Cristiano Ronaldo who shines on the latest Nike football boots at the World Cup or Roger Federer who lifts his umpteenth Wimbledon title with a Rolex on his wrist.

All examples of promotion, with which brands and companies are promoted. Of course it costs a lot of money to have a successful athlete wear your footwear, clothing or watch and many companies do not have sufficient budget. Fortunately, there are other methods to bring your company to attention.


Promotional products

One of those ways to bring your company to attention is through the use of promotional products. A particularly effective strategy with which you can promote your brand or company. Various studies have shown that the use of product media is the most effective form of marketing. For example, promotional products reach more people than radio or TV commercials; 73% of consumers in a purchase are influenced by a promotional product and generations of all ages consider promotional items as the best incentive to buy a product.

In addition, this strategy has an additional advantage. By using your products, extra advertising for your company is generated. The sportswear, the umbrellas or the caps with your company name on it, always draw your attention to your company when they are used by your business relations. That way you maintain the ties with your business partners and at the same time you work on better brand awareness. Double promotion, for the same budget.


Platform Promotional Products

Be Global is involved in the PPP (Platform Promotional Products) as a Product media supplier. The PPP is a trade association for companies that are active in the promotional industry. The aim of this association is to stimulate the professionalism, development and dissemination of professional knowledge within the promotional industry. Because we share this ambition of Be Global, we are actively involved in the organisation of the PPP. First as a treasurer for a number of years and at the moment as a member of a committee that is preparing the foundation of a new European branch organisation.


Be Global Product Media

Would you like to know more about promoting your company or would you like to join the Platform Promotional Products? Then take a look athttps://www.beglobal.nl/andwww.ppp-online.nl.